NYK GREEN EARTH x Sail GREEN
Under these two brands, NYK work on seek to expand its green-business initiatives and low-environmental-impact services in its logistics business, which is mainly ocean transportation. At the same time, the company will develop both brands so that more stakeholders can know about the company’s low-carbonization and decarbonization efforts and services.
Conceptual Diagram
NYK GREEN EARTH
Brand concept
NYK GREEN EARTH is a brand that targets efforts for new value generation toward low-carbonization and decarbonization through NYK's green business.
Brand logo
Sail GREEN
Brand concept
Sail GREEN is a brand that emphasizes NYK's efforts to reduce GHG emissions through the transport of goods and contribute to the eco-friendly supply chains of customers, regardless of the mode of transport (e.g., by sea or land, through terminals, etc.).