Starting 10 February, NYK will run a new commercial titled "Wherever life takes you, NYK is there.” The ad will be aired on TV throughout Japan and through digital advertising (YouTube, TVer, Instagram).

Over 99% of Japan's imports and exports (by weight) are transported by sea. The marine transportation industry supports people's lives behind the scenes, and the NYK Group aims to enrich people’s lives through transport under the mission statement "Bringing value to life" (BVTL).

The new commercial focuses on life transitions, showing the NYK Group supporting people's lives behind the scenes. The commercial shows how NYK’s business activities of transporting goods across oceans are related to life’s precious memories of entrance exams, club activities, job hunting, moving, and meals with family and friends.

The background music is an arrangement of the company song. Instruments such as violin, cello, French horn, and clarinet create a gentle and modern melody. A part of the company song is also used in the sound logo at the end of the commercial. (Commercial Produced by Proox)

Ad Campaign Duration: Approximately one month from 10 February (Monday)
Media: Terrestrial TV in Japan, YouTube, TVer, Instagram, etc.
* The sound logo will be used in commercials on TBS Radio, J-WAVE, and other audio media.

・75-second video ：https://youtu.be/16oK205CLtM

・30-second video A ：https://youtu.be/QCJO_jDk-8k

・30-second video B ：https://youtu.be/U2kgW24XtQk

・30-second video C ：https://youtu.be/RDRTBI9yIgs

・30-second video D ：https://youtu.be/WlA-dX3lsmM